Job Summary:

The Marketing Manager is responsible for overseeing a team of marketing professionals within the marketing department. They will deliver a robust and profitable marketing plan to create an exciting experience for the consumer at all touch points. In addition, they will oversee the implementation of marketing campaigns to promote and strengthen tgin’s digital and retail footprints to drive explosive growth.

Duties/Responsibilities:

• Lead the creation and management of the yearly marketing budget and calendar
• Lead 360 planning to develop cross functional marketing plans for launches and campaigns with touchpoints:  Media, Social, Creative, Events, PR & Influencer Marketing
• Partner with Creative and Digital to translate the brand story into concepts with compelling designs and copy to continue to elevate the brand
• Identify strategic partnerships to collaborate and expand brand awareness for product launches, events, and campaigns
• Lead team to craft powerful product storytelling and positioning in partnership with Social E-Commerce, and Sales
• Partner with E-Commerce to strategize on premium content and campaigns to increase our consumer demographic and acquisition
• Identify strategic ways to expand brand awareness through product launches, events, and campaigns
• Collaborate with brand manager on product strategies with a focus on trend analysis and category innovation
• Oversee event management in conjunction with Events Manager
• Establish key metrics to analyze campaign performance to allocate funds and determine ROI

Required Skills/Abilities:

• Strong awareness of and experience with current digital marketing trends
• Strong communication and interpersonal skills
• Resourceful and creative problem solver
• Strong organizational skills; able to track multiple projects and details
• Outstanding vendor relationship skills
• Detailed at project management
• Ability to effectively project manage and negotiate efficiently
• Multi-task and utilize resources to execute tasks with special attention to deadlines
• Active listening
• Critical thinking
• Active learning
• Judgment and decision making

Education and Experience:

• Education: Bachelor’s degree
• Experience: 7 years of operational marketing experience within beauty, fashion, CPG (must have beauty experience)
• Proven successful track record in marketing
• Experience leading small to medium sizes teams, and managing multiple vendors
• Experience targeting Gen Z consumer base
• Experience partnering with retailers including Ulta, Target and Walmart
• Comfortable with a fast-pace environment

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market