What is the story behind the Moist Collection?

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• August 11, 2020
• saurabh dwivedi

When CEO of Thank God It’s Natural, Chris-Tia Donaldson, graduated from Harvard Law School and started her first job at a law firm, she faced a dilemma: How would she wear her hair?

In an effort to look professional, she began wearing wigs to camouflage her kinky tresses. Frustrated by the lack of products for textured hair, Chris-Tia created Thank God It’s Natural (tgin), because she wanted to use products that made her feel confident about her curls and that were also made with ingredients that she felt comfortable using on her body