Job Summary:

The Social & Digital Media Strategist will be responsible for creating and deploring social media strategy and content creation for multiple social media channels. The ideal candidate will create and maintain a strong online presence for our company and will implement online marketing strategies through social media accounts in an effort to increase brand awareness. Additionally, this individual will understand the target audience and create an appropriate strategy to reach this group.

Duties/Responsibilities:

• Create and execute a holistic social media content plan and manage the day-to-day flow of content across all touch points and platforms including Instagram, Facebook, TikTok, Pinterest, YouTube and Twitter
• Run efficient, thoughtful community management communications with the customer in partnership with customer brand experience team
• Manage the development of the content calendar across all social platforms to support “always on” content, campaign’s needs, giving programs and partnership needs
• Collaborate with sales and marketing team to create retailer and promotional social media calendar
• Develop, create graphics and engaging content.
• Oversee digital team/content creators.
• Collaborate with digital team on development and execution of inspiring and engaging content.
• Develop, shoot, and produce content for the tgin IGTV series Behind the Brand, plus alternative content such as Reels and TikToks.
• Work in partnership with the influencer team to develop a stream of UGC for organic content
• Partner with the creative team, product marketing and content team to ideate on relevant content that ladders up to the overarching social brand marketing strategy
• Help oversee social and community management tactics for key product launches, events, activations and help create proactive ad hoc comms as needed
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Develop analytics reports for social media results and provide insights, recommendations and track against KPIs
• Stay up to date on social trends and updating strategies as needed
• Travel with leadership and events teams as needed

Required Skills/Abilities:

• Excellent written and verbal communication.
• Experience with social media in the beauty/entertainment space.
• Creative mindset and understanding of branding, design aesthetics, and trends
• Strong time management and ability to turn around content swiftly.
• Detail-oriented approach with ability to work under pressure to meet deadlines
• Experience across all social media platforms including emerging channels and international platforms including but not limited to: TikTok, etc.
• Strategic thinker with a keen understanding of analytics and social reporting
• Strong content development experience with ability to discern and plan content needs by channel
• Comfortable flexing between high-level planning and detailed execution
• Must be a leader and know how to manage a team efficiently and effectively
• Extremely detail-oriented, with a strong creative side

Education and Experience:

• Passionate about Thank God It’s Natural brand and mission
• Bachelor’s degree in marketing or related field or 5 proven years of consistent experience in social, brand-building, content and digital experience (within beauty is a plus) and understanding of makeup and skincare categories
• Photography and videography experience preferred
• Strong communication, multitasking and analytical skills
• Direct experience using social media management tools (Hootsuite, Sprinklr, Later, Planoly)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market